The National Rifle Association is targeting YETI after the Texas-based maker of high-dollar cups and coolers dropped its sponsorship of the Friends of NRA Foundation Banquet and Auction events around the country, according to an alert issued by NRA Florida lobbyist Marion Hammer today.
The YETI coolers “have been a hot item for sportsmen” at the events for years, according to Hammer’s alert.
“Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs,” the alert reads. “In this day and age, information is power. We thought you needed this information.”
The NRA Foundation is a 501(c)(3) non-profit, charitable organization, according to the alert, which also includes a link to YETI’s online contact service.