Adam “Florida First” Putnam launches first campaign ad

Florida Agriculture Commissioner Adam Putnam is releasing his first ad as the GOP primary battle to replace Gov. Rick Scott heats up.

The one-minute ad — an expensive buy, compared to the typical 30-second spot — started airing this week, according to a press release from Putnam’s campaign.

“For me, it’s always been Florida first,” Putnam, a fifth-generation Floridian whose family made a fortune in the cattle and citrus industry.

The week-long buy — on broadcast, cable and satellite — totaled about $630,000, according to advertising monitoring companies, and will run just about everywhere in Florida except the Miami market.

The ad features Putnam praying with his family, working on his ranch and appearing at a rally when he announced his bid for governor.

Putnam’s facing off against Congressman Ron DeSantis, a conservative darling who’s got the love of President Donald Trump and who appears to have taken a second job working for Fox News, where the Palm Coast Republican is making nearly daily appearances.

In the ad, Putnam takes a swipe at “liberal elites,” and talks about his “faith, responsibility, perseverance and hard work.”

“Today, those values are missing. Even looked down on by liberal elites. I’ve spent my life fighting back. And as your Governor, I won’t back down,” he says. “Together, we will put Florida First and make Florida the launch pad for the American Dream.”

House Speaker Richard Corcoran is reportedly mulling whether to enter the race.