We’re not bored with the NRA-YETI feud yet.
NRA Florida lobbyist Marion Hammer, a former president of the national gun-rights group, gave us a little more detail about the intensifying battle between hipster cooler company YETI and the National Rifle Association.
According to Hammer, YETI cut off its affiliation with the NRA Foundation in response to the Feb. 14 mass shooting at Marjory Stoneman Douglas High School in Parkland, which left 14 students and three staff members dead.
The massacre prompted demands for stricter gun laws and calls for companies to cut off their affiliation with the NRA.
Last month, YETI — whose coolers were coveted by NRA supporters at banquets and auctions — did that, sparking a social media backlash and a #BoycottYETI movement.
Here’s what Hammer told us this morning about the origin of the spat:
“YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing ‘recent events’ as the reason – a clear reference to the tragedy in Parkland, Florida. YETI then delivered notice to the NRA Foundation that it was terminating a 7 year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts.”