Scott drops $3.2 million on TV this week in “dogfight” against Nelson

Orlando trial lawyer John Morgan told us this morning that incumbent U.S. Sen. Bill Nelson “is in for a dogfight” against Rick Scott, the Republican outgoing governor who’s trying to oust the veteran senator.

Judging by the amount of money Scott’s campaign dropped on TV ads this week alone, Morgan’s characterization of the race may be an understatement.

According to Scott’s camp, they dropped $3.2 million on TV spots this week alone — including on two Spanish-language ads as the governor relentlessly woos Hispanic voters.

That brings to $8 million the total Scott’s campaign has spent on television in a little more than a month since he announced his entry into the race.

The latest ad, “Cambiar,” focuses on Scott’s pledge to “change” Washington.

We did notice that the two Spanish-language ads feature some of the same stars, but no matter.

A second ad, “Presente,” tambien en español, highlights Scott’s efforts to aid Puerto Ricans in the aftermath of Hurricane Maria.

The third ad relies on an English-speaking cast of characters who blast Nelson for, well, being too much of a Democrat and “voting the party line.”

Which is a bit odd, since — until this year, when he supported a school-safety measure that included some gun restrictions — Scott had never been viewed as a politician who was known for bridging the partisan divide.