Less than a week after a 19-year-old shooter gunned down 14 teenagers and three faculty members at Marjorie Stoneman Douglas High School in Parkland, Democratic gubernatorial candidate Philip Levine’s campaign released a new TV ad targeting gun laws.
Levine’s political committee, All About Florida, is spending $725,000 for the 10-day ad buy in all of the state’s 10 media markets, according to a release issued Tuesday.
“The new ad is a direct response to the Marjory Douglas Stoneman shooting, and an urgent appeal from Mayor Levine for common-sense gun reform in the state of Florida,” according to the release.
In the ad, entitled “We Will,” Levine blasts Florida for having some of the weakest gun laws in the nation.
“The tragedy at Stoneman Douglas High is a wake-up call we can’t ignore,” Levine, the former mayor of Miami Beach, says. “If the legislature won’t do it, we will.”
“As the brave students of Marjory Stoneman Douglas spearhead a movement to pass needed gun reform legislation in Florida and across our country that is garnering bipartisan support, the people of Florida are now saying, ‘Enough is enough.’ This new ad takes Mayor Levine’s strong stance on these issues directly to the people. As Mayor Levine states in the ad, if leaders will not pass better background checks, more mental health funding and a permanent ban on assault weapons in the state of Florida, then we will,” Christian Ulvert, senior advisor to the campaign, said in the release.